Ignorance and the American Voter

There are two things I think every voter in America should be at least vaguely knowledgeable about: recent political history and candidate's current policy positions. In both this campaign and the last one I worked on, I wanted to be able to engage with voters who were undecided and make the case for the candidate I was supporting. But as I wrote recently, American politics and the media coverage of it seem to operate on truthiness rather than truth, on instincts rather than facts. It's hard to engage with voters and have a meaningful debate when they are utterly uninformed.

The author of a recent book entitled Just How Stupid Are We? Facing the Truth About the American Voter argues that once television news became more popular than newspapers, "shallowness was inescapable as Americans began judging politicians by how they looked and acted." Voters today are more ignorant than ever on even the basics of our political system. If only 2 in 10 Americans knows how many senators we have, can we really expect them to know the candidates positions on the issues?

Being informed is not just about reading up on policy during the elections, though. A deeper understanding of recent political history is often necessary to really understand candidates' positions. A perfect example is John McCain and the Keating 5, particularly given what's happening with our economy right now.

This amusing video from Blogger Interrupted illustrates my point about lack of both historical and policy knowledge perfectly. Enjoy!